Built from real high-pressure experience.

Stop.Still was founded by Alex Pedersen and Emma Roberts, who bring a combined 20+ years of emergency medicine experience. Their work is shaped by environments where calm, communication, recovery and decision-making under pressure matter.

Built from 20+ yrs Emergency Medicine — Paramedic & Emergency Trauma Nurse

Founder · Paramedic

Alex Pedersen

FOCUS: Performance Psychology, stress capacity, workforce readiness

Alex's frontline experience as a paramedic shapes how Stop.Still approaches performance in the moments that matter; the practical drills that hold up when conditions shift fast.

Founder · Emergency Trauma Nurse

Emma Roberts

FOCUS: Recovery, regulation, human performance and care under pressure

Emma's work in emergency trauma anchors the recovery and regulation side of the curriculum; the discipline of returning to baseline so people can sustain the work.

From the field to the workforce.

Stop.Still translates the operational discipline of emergency medicine into practical training and app-based tools for workplaces, teams and individuals.

The work is not about romance or grit. It's about the small, repeatable behaviours that hold a person's state together when the demand is real and the recovery that lets them do it again tomorrow, all backed by evidence based science.

Talk with the founders about your team.

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